Search Engine Optimization
Search Engine Optimization (SEO)
Search Engine Optimization is the method of constructing, optimizing and marketing a website to improve a website's ranking on search engines. The Internet Builders Search Engine Optimization Experts have a decade of proven RESULTS for clients nationwide. Every website built incorporates the proven search engine optimization techniques developed to rank your website higher on Google, Yahoo, MSN and all other search engines.
It is EXTREMELY important to note that search engine optimization is NOT a single item or task done to a website to improve rankings. SEO is an expert method of utilizing years of expertise, multiple online submission tools, Google Certified Webmaster and Yahoo Search Marketing Expert accounts and ongoing optimization to produce the intended results of higher ranking on search engines.
It is often more expensive and less effective to ‘retro-fit’ a website produced without proper search engine optimization than to build the website properly.
Expert website analysis and audit reports and services include:
- Online Competitor analysis
- Keyword and marketplace research
- New content prepared by SEO experts
- Title tag and meta keyword optimization
- HTML code optimization
- Database rewrites with spider-friendly site architecture
- Press releases
- XML sitemap creation and submission to search engines
- Robots.txt creation and implementation
- Blog setup and integration with websites
- Direct National search engine directory submissions
- Local search engine directory submissions
- Expert SEO consulting by national trainers
- Keyword ranking report
- Pay Per Click (PPC) campaign setup and management
Search Engine Marketing (SEM)
Search engine marketing combines paid listings (pay per click), search engine optimization and ongoing additions or changes to a website to achieve top rankings in the major search engines. Google, Yahoo!, MSN, and Ask each have unique directories of content with different ranking criteria.